Did You Know? SnapChat gets an Upgrade
Credit Suisse places a price target of $20 on SnapChat shares. Credit Suisse believes advertisers are warming up to SnapChat. You can read more about it here.
Why is this a big deal? Since the company went public, analyst haven't had many positive things to say about SNAP as an investment.
When it comes to social media it's all about Daily Active Users. It's the measurement analyst scrutinize the most when it comes to social media sites. After Instagram introduced their Stories feature, many analyst felt SnapChat would lose some of its daily active users to Instagram. SnapChat will need to continue growing it's daily active users and attracting advertisers if the stock price is going to increase. You can see more about SnapChats daily active users here. If you want to read more about the daily active user battle between social media sites you can read about it here.
It's not all roses: Needham sees a 10 - 20% downside on SnapChat shares due to advertising weakness. You can read more about that here.
Seville Report Investing in SnapChat? Not at this time, but it is on our radar.