Apple recently notified its suppliers to cut production on equipment needed for the next generation of iPhones. Is Apple's iPhone losing its dominance in the smart phone market? We don't think so. We think Apple took two lessons away from the iPhone X's moderate success. One, the market isn't ready for $1,000 smart phones. Two, a large part of the market is over the yearly smart phone upgrade. As a luxury brand we believe Apple will continue to keep the $1,000 plus price tag