When we came up with the “Investing Inside” series it was an attempt to solve two problems we were having. The first was we we’re analyzing companies that ended up not making our investment grade list. These we’re all good well known companies, money making companies, but they just didn’t make the grade at the time of our review. The other issue was the novice investors that we were speaking to had reservations about paying $150, $200, $1000 for a share of stock. They wanted

Happy New Year and thanks for checking out The Seville Report. Every new year, lots of people put “invest” down as one of their New Year resolutions. So we put together a few tips to help any level of investor. Whether you're an experienced investor or new to investing these tips will help you be a better investor in 2018. So lets jump into it. Acquire and Use Good Information. Before you hit the buy button on a stock, make sure that you’re doing some form of research on you

There are many common misconceptions about successful investors. Like they are always invested at the bottom and selling out at the top, or that they are always right with their investment choices and are very lucky. While being a profitable investor means getting in low and selling high, low doesn’t mean the bottom, and successful investors aren't always right. As we take a look at some common misconceptions about successful investors, we'll also look at how unsuccessful inv

When Amazon released the Echo in 2014 and saw success with it, we knew it was only a matter of time before other consumer electronic companies followed. Google followed with the Google Home, a smart speaker that will let you rock out to your playlist, control your tv, and your LED lights. While Amazon's Echo has captured the bulk of the sales, the Google Home isn't doing to bad, Geek Wire estimates that 7 million Google Home units have been sold since its release. If a compan

What’s Wrong With G.E.? G.E. ‘s 3rd quarter 2017 results confirmed what many smart investors and analyst have been saying for the past five years, the stock is a value trap. From the outside looking in the company had all the makings of a business that could create a highflying stock, but its never happened. While the stock market has been on a tremendous bull run over the past nine years, in that same nine year span GE’s stock has just been ehhh for a lack of a better word.

Facebook recently reported another good 3rd quarter, surpassing $10 billion in revenue in a quarter for the first time ever. The company is still growing its daily active users and monthly active users. On the company's earning call, Facebook execs gave investors an idea of where they believe their growth will come from and where they plan to take the company. As Facebook continues to climb in price we continue to look back at major price milestones and wonder, "why didn't we

Apple reported a strong fourth quarter which added to a bounce back year for overall revenue. Tim Cook and the gang at Apple seem to be running a well oiled machine worthy of any ones investment dollar. After reviewing Apple's 4th quarter earnings transcript, other writings about Apple, and the company's financials we isolated 10 things that stood out to us about Apple. Here are ten things to consider before making an investment in Apple. 1. Revenue for the September quarter

A look inside the Apple Watch 3 proves again that there is more that one way to skin a cat or more than one way to benefit from the success of the Apple Watch. The Apple Watch 3 is packed with products by publicly traded companies. Thanks to Tech Insights break down of the Apple Watch Series 3, 42mm Sports Band Model with GPS + Cellular, we get a chance to see who provided what for the Apple Watch 3. We aren't doing a tech review, we want to know where these companies are tr

The Problem I hate portfolio diversification and I hate the way it is sold to clients of major brokerage firms and new investors. Yes, having 30-60 stocks in your portfolio will lower your portfolio risk, but it wont get you to where you want to be financially. The only person that benefits from you the investor owning 30-60 stocks is your broker. For every stock you buy there's a commission, and every time you sell that’s another commission. And you can’t sell one without re

The initial jobless claims report for the week ending October14th indicated that the number of Americans filing unemployment claims fell by 22,000. This marks the lowest number of weekly claims in 44 years. You can read more about the this here, here, and here. Why is this a big deal? If you purchased the Seville Report Issue 1, you know that 2 of the 3 companies covered deal directly with the public consumer. More people working and more money in a household, hopefully lead

It's been 10 years since Apple released the iPhone and started its dominance of the cell phone market, and as great as the iPhone has been to Apple, it has been just as great for a host of other companies as well. Thanks to Tech Insights break down of the new iPhone 8 Plus we get a chance to see who provided what for the iPhone 8 Plus. We aren't doing a tech review, we want to know where these companies are trading at and if their stock price warrants an investment. Tech Insi

Nike is a global brand unlike many. Whether we hear the word ‘Nike’ or we see the swoosh, we know it represents excellence in athletic footwear and apparel. Nike is a long time industry leader with iconic brands and labels, Air Force 1s, Jordans, Retro Jordans, Foamposites, Air Max, Cortez to name a few. The company has been great in outpacing the competition in the past, but now Nike faces new challenges. The U.S. retail market is facing tough times, which has impacted Nike

Credit Suisse places a price target of $20 on SnapChat shares. Credit Suisse believes advertisers are warming up to SnapChat. You can read more about it here. Why is this a big deal? Since the company went public, analyst haven't had many positive things to say about SNAP as an investment. When it comes to social media it's all about Daily Active Users. It's the measurement analyst scrutinize the most when it comes to social media sites. After Instagram introduced their Stori