Happy New Year and thanks for checking out The Seville Report. Every new year, lots of people put “invest” down as one of their New Year resolutions. So we put together a few tips to help any level of investor. Whether you're an experienced investor or new to investing these tips will help you be a better investor in 2018. So lets jump into it. Acquire and Use Good Information. Before you hit the buy button on a stock, make sure that you’re doing some form of research on you

What’s Wrong With G.E.? G.E. ‘s 3rd quarter 2017 results confirmed what many smart investors and analyst have been saying for the past five years, the stock is a value trap. From the outside looking in the company had all the makings of a business that could create a highflying stock, but its never happened. While the stock market has been on a tremendous bull run over the past nine years, in that same nine year span GE’s stock has just been ehhh for a lack of a better word.

Facebook recently reported another good 3rd quarter, surpassing $10 billion in revenue in a quarter for the first time ever. The company is still growing its daily active users and monthly active users. On the company's earning call, Facebook execs gave investors an idea of where they believe their growth will come from and where they plan to take the company. As Facebook continues to climb in price we continue to look back at major price milestones and wonder, "why didn't we

SnapChat reported 3rd quarter earnings on November 7, 2017. Wall Street wasn't impressed and the stock tumbled in after hours trading. Highlights 1. Daily Active Users (DAU) grew from 153 million in Q3 2016 to 178 million in Q3 2017, an increase of 25.2 million or 17% year-over-year. 2. Average revenue per user (ARPU) was $1.17 in Q3 2017, an increase of 39% over Q3 2016 when ARPU was $0.84. 3. Hosting costs per DAU – Hosting costs per DAU were $0.68 in Q3 2017, as compared t

Apple reported a strong fourth quarter which added to a bounce back year for overall revenue. Tim Cook and the gang at Apple seem to be running a well oiled machine worthy of any ones investment dollar. After reviewing Apple's 4th quarter earnings transcript, other writings about Apple, and the company's financials we isolated 10 things that stood out to us about Apple. Here are ten things to consider before making an investment in Apple. 1. Revenue for the September quarter

A look inside the Apple Watch 3 proves again that there is more that one way to skin a cat or more than one way to benefit from the success of the Apple Watch. The Apple Watch 3 is packed with products by publicly traded companies. Thanks to Tech Insights break down of the Apple Watch Series 3, 42mm Sports Band Model with GPS + Cellular, we get a chance to see who provided what for the Apple Watch 3. We aren't doing a tech review, we want to know where these companies are tr

The initial jobless claims report for the week ending October14th indicated that the number of Americans filing unemployment claims fell by 22,000. This marks the lowest number of weekly claims in 44 years. You can read more about the this here, here, and here. Why is this a big deal? If you purchased the Seville Report Issue 1, you know that 2 of the 3 companies covered deal directly with the public consumer. More people working and more money in a household, hopefully lead

It's been 10 years since Apple released the iPhone and started its dominance of the cell phone market, and as great as the iPhone has been to Apple, it has been just as great for a host of other companies as well. Thanks to Tech Insights break down of the new iPhone 8 Plus we get a chance to see who provided what for the iPhone 8 Plus. We aren't doing a tech review, we want to know where these companies are trading at and if their stock price warrants an investment. Tech Insi

Nike is a global brand unlike many. Whether we hear the word ‘Nike’ or we see the swoosh, we know it represents excellence in athletic footwear and apparel. Nike is a long time industry leader with iconic brands and labels, Air Force 1s, Jordans, Retro Jordans, Foamposites, Air Max, Cortez to name a few. The company has been great in outpacing the competition in the past, but now Nike faces new challenges. The U.S. retail market is facing tough times, which has impacted Nike

Credit Suisse places a price target of $20 on SnapChat shares. Credit Suisse believes advertisers are warming up to SnapChat. You can read more about it here. Why is this a big deal? Since the company went public, analyst haven't had many positive things to say about SNAP as an investment. When it comes to social media it's all about Daily Active Users. It's the measurement analyst scrutinize the most when it comes to social media sites. After Instagram introduced their Stori

Did you know that Bitcoin is in a bubble? Whether you are a Bitcoin advocate or a Bitcoin hater it's hard to argue that Bitcoin is not in a bubble or reaching bubble status. Looking at a "Classic Bubble" chart from Forbes, we get the breakdown of how a bubble is formed from a technical view. Comparing the Bitcoin chart below from World Coin Index to the Forbes Classic Bubble Chart we can see the similarities. It appears Bitcoin is in the "Mania Phase" of its chart. If you wer

What attracted us to this book? The Vanderbilt name holds weight in America, getting a better look into how it all started had always been an interest when time would allow. Also we believe that everyone can learn a lot from the greats that preceded us. If you are trying to do great things, why not learn from someone who has done great things? Misconception debunked? The Misconception that Cornelius Vanderbilt built his fortune from railroads. The name is synonymous with the