Thanks for checking out this week's In Focus, our look into a company, companies, or markets that made the Wall Street news cycle. This week we bring Fitbit into focus. Them: Behold, we have invented the devices of all devices. Me: What is it? Them: A fitness tracker. Me: What does it do? Them: It tracks fitness, and it will make the unfit want to get fit, the fit fitter, and the fitter the fittest of fit. Me: What else you got? Fitbit, Oh Fitbit Fitbit (FIT) released its ear

Thanks for checking out this week's In Focus, our look into a company, companies, or markets that made the Wall Street news cycle. This week we bring Kraft and Nike in focus. The Kraft Heinz Company (KHC) experienced a massive sell off on Friday, causing a loss of $16 billion. The $16 billion loss of market capitalization was due to a short list of very bad news. What's on the List There is a $15 billion write-down, which is an accounting term to explain a company reducing th

The FIFA World Cup is the fourth most valuable sporting event behind The Super Bowl, The Summer Olympics, and the Winter Olympics. Athletic companies, fast food chains, beer companies, and television companies spends millions of dollars to dress teams, feed spectators, and broadcast games. The hope is that all of the spending will result in bigger profits in the future. During World Cup 2018 we looked around the market for companies that we feel will be impacted by The World

Nike is a global brand unlike many. Whether we hear the word ‘Nike’ or we see the swoosh, we know it represents excellence in athletic footwear and apparel. Nike is a long time industry leader with iconic brands and labels, Air Force 1s, Jordans, Retro Jordans, Foamposites, Air Max, Cortez to name a few. The company has been great in outpacing the competition in the past, but now Nike faces new challenges. The U.S. retail market is facing tough times, which has impacted Nike