Thanks for checking out this week's In Focus, our look into stocks and markets that made Wall Street's news cycle over the past week. We hope everyone had a good holiday and please have a safe and Happy New Year. This week we look at Blue Apron (APRN), a company that had a bright future for all of a minute, but that didn't that didn't deter them from going public. Future Seemed so Bright Founded in 2012 the company went public in June 2017. The road to becoming a publicly tra

Plus 42%! In typical Wall Street fashion they've immediately overreacted to the bad (same story just reiterated) and hit the sell button on their Facebook stock, causing a massive drop in the stock price. Wall Street has it wrong and is overreacting to news we - you, me, and Wall Street - already knew. Facebook's revenue for Q2 2018 increased by 42% from Q2 2017. In most any other case this would be cause to celebrate. Not Wall Street, not in 2018. Wall Street has instead dec

2018 hasn't been good to SnapChat. It's dealt with bad earning calls, analyst downgrades, unfavorable changes to the app, Kylie Jenner openly expressing her negative feelings about the changes to the app, and a WTF moment involving Rihanna and domestic violence. All of that has left SNAP's stock trading below $15 per share. It appears Wall Street and Main Street have cut it's loses with SnapChat and moved on to companies with better prospects. We wondered though, are investor

Apple recently notified its suppliers to cut production on equipment needed for the next generation of iPhones. Is Apple's iPhone losing its dominance in the smart phone market? We don't think so. We think Apple took two lessons away from the iPhone X's moderate success. One, the market isn't ready for $1,000 smart phones. Two, a large part of the market is over the yearly smart phone upgrade. As a luxury brand we believe Apple will continue to keep the $1,000 plus price tag

After a sharp decline in the price of Tesla’s stock, subscribers have asked and we’ve also wondered is Tesla a good long-term investment? The company has been caught in a cycle of bad news, which has negatively impacted the stock and caused investors, analyst, fans, and detractors to wonder about the future of Tesla. When we think of Tesla as a company there is a lot to be excited about, the electric vehicles, the solar roof, and Elon Musk as the captain guiding the ship. How

Source: Google The end of 2017 for The Seville Report was spent looking for the company or companies that will take the next step forward in artificial intelligence and machine learning. We started with big companies first, all the names you know, Facebook, Apple, Google, Amazon, Baidu, etcetera. We looked into some smaller companies, many of them privately held companies. After several days we landed on our pick for 2018, Alphabet, also known as Google. Google has been winni

You were one of the lucky ones. You we're buying Bitcoin years ago, before most people knew what it was. You knew it was going to be big, so you started putting $5 here and $20 there in to it. You tried mining, but decided to stick to buying it outright. You held through mini rallies and mini pull backs, and now you've reached the point where you're unloading your Bitcoins. You're digital wallet size is decreasing but your bank account has never looked better. But now you hav

Spotify is Going Public It's been reported by Danny Vena of Motely Fool that the music streaming company Spotify has filed registration documents with the Securities and Exchange Commission (SEC) to go public. Spotify becoming a publicly traded company has been rumored to happen for a while now, but instead of pursuing an Initial Public Offering (IPO), Spotify will look to do a Direct Public Offering (DPO). What's a DPO and Why a DPO? In a DPO the company offers its shares di